Pioneering entrepreneurship and a sense of quality were Johan Pfeiffer’s drive to launch the Eurol company and brand in Nijverdal in 1977. At that time the Eurol product range consisted of just motorcycle lubricants. Thanks to a sophisticated marketing campaign and various successes in motorsport, the Eurol brand quickly became a familiar name in the Netherlands.

In the 1980s the product range expanded to other segments, such as automotive, bicycles, industry, truck, and agri. In the nineties the company began handling its own production. With control of production and in-house R&D facilities Eurol could guarantee better, consistent quality. Since then Eurol has been the only independent Dutch producer of lubricants.